The history of The Best Drop Ever starts in 2015. Or no, actually in 1990: that's when Klepper Sr. opened. (who was then simply called Willem Klepper, Klepper Jr. was not even born yet) his candy stall on the Alkmaar market. He sells all kinds of sweets here, but mainly licorice: sweet licorice, salty licorice, sal ammoniac licorice, real English licorice, in short. It is not difficult to find hard liquorice or soft liquorice that meets Klepper Sr.'s knowledge. has been missed.
In 2015, Klepper Sr. so 25 years on the market. And to mark the occasion, he wants to make the tastiest licorice ever. To give away for free to all his customers. With so much experience, he knows exactly what he likes and what people like: a full-sweet liquorice with a hint of sal ammoniac somewhere in the background for the necessary spice and a pleasant bite. Not too firm, not too soft. We would call it a bit of a nostalgic bite. Reminiscent of drugstore liquorice from a bygone era.
He puts the ingredients on paper and works with Klepper Jr. take it to a licorice manufacturer. After a while of experimenting with the quantities and drying times, they did it: the tastiest sweet licorice ever is ready to hit the market.
Klepper Jr. understands that there was more to this licorice. Much more. Especially because it contains two things: gluten and gelatin. Gelatin is not included in the recipe. And the normally used 'wheat starch' has been replaced by potato starch, which also makes it gluten-free.
Klepper Jr. understands this licorice. (who had studied commercial economics and yes, then you understand things. And you see opportunities), this drop comes at exactly the right time. No gluten and gelatin, but lots of love: that's exactly what people want today. And they are also happy to take a detour for that.
The Klepperdropje, as the tastiest liquorice ever became popularly known, should have its own packaging. And a name that tells people what to expect. A name that also appeals to the imagination of people who have never heard of Klepper Sr.'s market stall. have heard. And so, after careful consideration, Klepper & Klepper decide what to call this licorice. They decide not to hide the natural bravado that is so characteristic of market people: this is The Best Licorice Ever. Not anymore. Not less.
